How to Preserve OpenAI Ads Attribution with UTM Parameters
OpenAI Ads attribution depends on the oppref parameter surviving from ad click to landing page. Here's how that chain works, the six things that break it, and how to protect it — including for server-side CAPI events.
Read guide →Missing OpenAI Ads Purchase Events: How to Find and Recover Data Loss
If Ads Manager shows fewer orders than your backend, you have a measurement gap, not necessarily a sales problem. Here's how to quantify it, the seven most common causes of missing order_created events, and the server-side fix that stops it recurring.
Read guide →Shopify Tracking Debugging Guide
Shopify tracking bugs cluster in five places — theme, app conflicts, the checkout sandbox, webhooks, and consent apps. A 10-minute triage flow and a fix for each one, in the order that actually finds the problem fastest.
Read guide →How to Audit an OpenAI Ads Tracking Setup
A 7-layer framework for auditing an OpenAI Ads tracking setup yourself: pixel load, CSP, event coverage, payload validity, deduplication, CAPI health, and oppref attribution — with pass criteria for each.
Read guide →OpenAI Ads vs GA4 Conversion Discrepancies: Why the Numbers Differ
OpenAI Ads and GA4 conversion counts will never match exactly, because they use different attribution models, identity signals, and event definitions — here's how to tell normal variance from an actual tracking bug.
Read guide →How to Deduplicate OpenAI Ads Pixel and CAPI Events with Event IDs
If your OpenAI Ads pixel and Conversions API don't share the same event ID for each conversion, you double-count instead of recovering missed data — here's how matching actually works and how to test it before launch.
Read guide →OpenAI Ads Pixel Not Firing: Causes and Fixes
A diagnostic walkthrough for when your OpenAI Ads pixel shows no events: the five most common causes, a 2-minute self-check, and the fix for each one.
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