Shopify First-Party Data Strategy for Advertising and Analytics
First-party data — what customers share directly with your store — is the durable foundation for advertising and analytics as third-party signals decay. On Shopify you already own most of it; the strategy is collecting it cleanly, storing consent alongside it, and activating it well.
Read guide →How to Send Hashed User Data with the OpenAI Ads Pixel
Supplying hashed identifiers like email to the OpenAI Ads pixel and Conversions API improves how conversions match back to ad clicks. Here's the normalization rule that has to match on both sides, working code, and what never to send.
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