OpenAI Ads Standard Events vs Custom Events
OpenAI Ads gives you a fixed set of standard events plus a custom event type for anything that doesn't fit. Here's the full standard event list, how custom events work on the pixel and Conversions API, and a decision checklist for which to use.
Read guide →How to Track Shopify Product Views, Add-to-Cart, Checkout, and Purchases
Shopify's web pixel events and OpenAI Ads' standard events aren't named the same thing, but they map cleanly: product_viewed becomes contents_viewed, product_added_to_cart becomes items_added, and so on. Here's the full mapping, where each event fires, and how to implement it with a custom pixel or the free Comercio app.
Read guide →How to Send Hashed User Data with the OpenAI Ads Pixel
Supplying hashed identifiers like email to the OpenAI Ads pixel and Conversions API improves how conversions match back to ad clicks. Here's the normalization rule that has to match on both sides, working code, and what never to send.
Read guide →How to Deduplicate OpenAI Ads Pixel and CAPI Events with Event IDs
If your OpenAI Ads pixel and Conversions API don't share the same event ID for each conversion, you double-count instead of recovering missed data — here's how matching actually works and how to test it before launch.
Read guide →OpenAI Ads Pixel and CAPI for Shopify: Complete Setup
There are two ways to get the OpenAI Ads pixel and Conversions API working on Shopify: a manual theme-plus-webhook build, or the free Comercio app installed in under 5 minutes. This guide covers both, plus verification and Shopify-specific errors.
Read guide →OpenAI Ads Pixel Not Firing: Causes and Fixes
A diagnostic walkthrough for when your OpenAI Ads pixel shows no events: the five most common causes, a 2-minute self-check, and the fix for each one.
Read guide →OpenAI Ads Pixel vs Conversions API vs Done-For-You Setup: Which Should You Choose?
Pixel-only, DIY pixel + CAPI, or done-for-you setup — a side-by-side comparison of setup time, technical skill, data completeness, and cost, plus a three-question framework to pick the right path for your team.
Read guide →How to Track Add-to-Cart, Checkout, and Purchase Events for OpenAI Ads
A practical guide to firing items_added, checkout_started, and order_created events for OpenAI Ads, with example code, required parameters, and the amount-formatting mistake that breaks most implementations.
Read guide →How to Install the OpenAI Ads Measurement Pixel (Step-by-Step)
A step-by-step walkthrough for installing the OpenAI Ads measurement pixel directly or via Google Tag Manager, including the CSP settings and verification steps most installs get wrong.
Read guide →ChatGPT Ads Tracking: The Complete Measurement Guide
How OpenAI Ads tracking actually works, why pixel-only setups undercount, and the exact steps to get pixel and Conversions API measurement running correctly together.
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