OpenAI Ads Standard Events vs Custom Events
OpenAI Ads gives you a fixed set of standard events plus a custom event type for anything that doesn't fit. Here's the full standard event list, how custom events work on the pixel and Conversions API, and a decision checklist for which to use.
Read guide →OpenAI Ads Tracking Services an Analytics Agency Should Offer
The OpenAI Ads tracking service menu that maps to real client demand — audit, pixel, CAPI, hybrid setup, and ecommerce/lead-gen specializations — with pricing approaches and honest build-vs-partner tradeoffs.
Read guide →AI Browser Tracking: How ChatGPT Atlas and AI Browsers Change Website Analytics
AI browsers and agents change who renders your page and how — here's what breaks in traditional web analytics, what stays measurable regardless, and the prep checklist that holds up either way.
Read guide →How to Audit an OpenAI Ads Tracking Setup
A 7-layer framework for auditing an OpenAI Ads tracking setup yourself: pixel load, CSP, event coverage, payload validity, deduplication, CAPI health, and oppref attribution — with pass criteria for each.
Read guide →OpenAI Ads Conversions API: Complete Setup Guide
A practical, step-by-step walkthrough of setting up the OpenAI Ads Conversions API — from generating credentials to sending a valid test event and monitoring for errors once you're live.
Read guide →How to Install the OpenAI Ads Measurement Pixel (Step-by-Step)
A step-by-step walkthrough for installing the OpenAI Ads measurement pixel directly or via Google Tag Manager, including the CSP settings and verification steps most installs get wrong.
Read guide →ChatGPT Ads Tracking: The Complete Measurement Guide
How OpenAI Ads tracking actually works, why pixel-only setups undercount, and the exact steps to get pixel and Conversions API measurement running correctly together.
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