How to Track Shopify Product Views, Add-to-Cart, Checkout, and Purchases
Shopify's web pixel events and OpenAI Ads' standard events aren't named the same thing, but they map cleanly: product_viewed becomes contents_viewed, product_added_to_cart becomes items_added, and so on. Here's the full mapping, where each event fires, and how to implement it with a custom pixel or the free Comercio app.
Read guide →Missing OpenAI Ads Purchase Events: How to Find and Recover Data Loss
If Ads Manager shows fewer orders than your backend, you have a measurement gap, not necessarily a sales problem. Here's how to quantify it, the seven most common causes of missing order_created events, and the server-side fix that stops it recurring.
Read guide →How to Build and Validate a Shopify Product Feed for ChatGPT Ads
A product feed tells OpenAI Ads what you sell; Shopify gives you most of the raw data but rarely in feed-ready shape. This guide covers mapping options, a validation checklist, keeping the feed fresh, and when to exclude products.
Read guide →How to Track Add-to-Cart, Checkout, and Purchase Events for OpenAI Ads
A practical guide to firing items_added, checkout_started, and order_created events for OpenAI Ads, with example code, required parameters, and the amount-formatting mistake that breaks most implementations.
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