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OpenAI Ads vs GA4 Conversion Discrepancies: Why the Numbers Differ

OpenAI Ads and GA4 conversion counts will never match exactly, because they use different attribution models, identity signals, and event definitions — here's how to tell normal variance from an actual tracking bug.

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OpenAI Ads Pixel vs Conversions API vs Done-For-You Setup: Which Should You Choose?

Pixel-only, DIY pixel + CAPI, or done-for-you setup — a side-by-side comparison of setup time, technical skill, data completeness, and cost, plus a three-question framework to pick the right path for your team.

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